The cellophane paradox

The cellophane paradox

Fashion is about an unaltered creating of the new, and that means that there is eternally something to be named or described. New garments have to be appointed with nouns and adjectives to stop their drifting into impersonal and anonymous silence. The collection is based on a concept of misunderstanding of information provided to the general customers through newspapers, magazines and internet. The key starting point for the project was taken from the absurdity and ambiguity of contemporary sustainable fashion.