SULDN capture’s the vibrancy of East London and the nostalgic memories of growing up in the 90’s in London. With quite a bright and loud style at the same time a sense of girl power through her cuts and finishes SULDN enables a unique attitude for the sassy girl we market to. The collections prints are inspired through the research of colour and the vibrant attitude of the fish world, which are all hand painted.
The Fish Be Like
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/images/collections/204873/the_fish_be_like_notjustalabel_416291017.jpg?itok=Ax7jHMeI)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/images/collections/204873/the_fish_be_like_notjustalabel_2002276961.jpg?itok=4sk8W0mK)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/images/collections/204873/the_fish_be_like_notjustalabel_652178979.jpg?itok=2I_Z9BLa)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/images/collections/204873/the_fish_be_like_notjustalabel_780784581.jpg?itok=b1poIvUd)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/images/collections/204873/the_fish_be_like_notjustalabel_1989752584.jpg?itok=eC4RiKai)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/images/collections/204873/the_fish_be_like_notjustalabel_2100695967.jpg?itok=F38_sQ_J)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/images/collections/204873/the_fish_be_like_notjustalabel_601843388.jpg?itok=Bsvf1gAl)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/images/collections/204873/the_fish_be_like_notjustalabel_553363310.jpg?itok=H01YobAG)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/images/collections/204873/the_fish_be_like_notjustalabel_1209267596.jpg?itok=YTNJcJxC)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/images/collections/204873/the_fish_be_like_notjustalabel_1765652348.jpg?itok=01XzOlmE)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/images/collections/204873/the_fish_be_like_notjustalabel_757097023.jpg?itok=zowgEURp)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/images/collections/204873/the_fish_be_like_notjustalabel_1663462374.jpg?itok=UotWM4si)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/images/collections/204873/the_fish_be_like_notjustalabel_1587701698.jpg?itok=aVu77JJF)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/images/collections/204873/the_fish_be_like_notjustalabel_1583273947.jpg?itok=BE9qxHyU)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/images/collections/204873/the_fish_be_like_notjustalabel_1960142002.jpg?itok=0v2JMx5h)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/images/collections/204873/the_fish_be_like_notjustalabel_302697083.jpg?itok=mAedc-8-)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/images/collections/204873/the_fish_be_like_notjustalabel_263893835.jpg?itok=AoHAeCbH)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/images/collections/204873/the_fish_be_like_notjustalabel_374259673.jpg?itok=y1GP94im)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/images/collections/204873/the_fish_be_like_notjustalabel_292923831.jpg?itok=fXzkYr74)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/images/collections/204873/the_fish_be_like_notjustalabel_1187566301.jpg?itok=MpC82hjg)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/images/collections/204873/the_fish_be_like_notjustalabel_1783009318.jpg?itok=Mt_mVqJB)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/images/collections/204873/the_fish_be_like_notjustalabel_1981971048.jpg?itok=cjYprsDJ)